营销战略
所谓营销战略(marketing strategy)是指对一个 ..
营销策略
...份额、供货渠道、分销渠道、促销方法和 效果、营销战略等分析) (二)竞争战略/市场进入障碍 八、营销策略(Marketing Strategy) (一) 营销目的:描述你所希望达到的市场分额 (二) 产品的价格策略(Price) (三) 分销渠道策略(Place):如零售,对商业机...
市场策略
产品伤害危机市场恢复策略研究-论文发表-MBA论文-论文指导-博睿论文网 关键词:产品伤害危机;市场恢复;市场策略 [gap=473]Key words:product-harm crisis;market recovery;marketing strategy
市场营销战略
市场营销战略(Marketing Strategy)是根据企业经营战略的目标和规范,制定 市场营销的目标、途径和手段,并通过市场营销活动来实现,支持和服务于企业 总体战略企业...
Marketing strategy is the goal of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.